New digital presence for the Edilcuoghiedilgres brand and Kale Italia

Two new websites, constantly updated social media.

Following the launch of the new EdilcuoghiEdilgres brand, which brings together the range and values of two historic Italian ceramics brands, the Italian companies of Kale group are also upgrading to communication 2.0, with a new image and new content.

Coverings 2019, the most important sectorial trade fair in the world of ceramics, became the stage on which to present the new look on the Web.

The new EdilcuoghiEdilgres.com website represents an evolution in the style of the two brands and in the presentation of their collections. From the home page, the visitor is guided to the company’s story; the cornerstone of the analysis, however, is the filter that allows users to search the collections. Visitors who want a specific material or are looking for inspiration for a project can search the virtual catalogue by space, material, colour and format, guided by the most important images of the collections and a rich gallery of spaces. We have also completely revised the description of the collections: following a complete technical datasheet on the features of the range and filter by colour, visitors can find inspiring descriptions, based on the product’s storytelling.

The Kale Italia website is a linear, concise and functional one page site that tells the story of the company and of the brands, alongside a gallery that shows the latest ranges presented and the latest corporate news.

We are currently putting the finishing touches to the websites, while also conducting analytical and strategic work on the company’s social channels, which have been partly unified and which, in the context of a branding strategy for the year 2019, will focus on building a coordinated image of the company.